Great essay by Anu Atluru on the concept of “Franchise Thinking.” Atulru writes: “Franchise thinking is the tendency to fit everything into ideas that already have names, audiences, and tribal alignment rather than to look for new ones.” The big bold point in this essay: “Too many people are making something already known more known…
When I stumbled upon an early draft titled “Hierarchy of Ideas,” I realized that I had the bones of a schema that can sit alongside my CRAP framework as a kind of “compass” for orienting ideas. So, I decided to build my original ramblings into more useful, straightforward terms. I’ve thought a lot about what…