There’s a quiet pressure in both digital and physical spaces to always be making. Many content creators get into the feedback loop of Post, Record, Publish, and Perform. It’s as if visibility itself has become a modern virtue. But a couple years ago, I gave up on creating content for the algorithm. I don’t speak just to fill a silence. If I’m going to add something to this chaotic cultural stream, it damn well better be worth the noise it makes. Otherwise, it’s just clutter.

This is my rule: don’t create content for content’s sake. Create only when you have something with teeth, with tenderness, and with tension. It needs to be something that demands breath and attention.

In fact, filler content costs us as both creators and content consumers. Every piece of fluff content we churn out drains the potency of what we actually care about. Our world is so glutted with surface-level commentary, lazy listicles, and lazy self-help slogans that have all become digital pollution. It’s the cultural equivalent of cheap plastic trinkets—mass-produced, soulless, and destined for digital entropy.

Filler content doesn’t just waste our time. It trains people to tune out. It dilutes the meaning of your voice. Then when you finally do have something worthy to say, your audience might be too numb to hear it.

The Importance of Intentional Speech

Finding something “damn worthy” to say doesn’t mean it has to be epic or viral. Worthiness can be quiet, intimate, and honest. But it has to mean something—to you, first and foremost.

Intentional speech means:

• You’ve sat with the idea until it stopped trembling.
  
• You’re not trying to manufacture relevance.
  
• You’re not creating out of fear that you’ll disappear if you don’t.
  

Content without intention is noise. Content with intention is signal. Know the difference.

Sometimes, the bravest thing a creator can do is wait. Wait until the idea is ripe. Until anger has cooled into insight. Until joy has shaped into language. Until silence has taught you something.

Worthwhile content resists urgency. It matures in slow burners and back corners. Even if it might never be flashy, it will be true. And in this attention economy, truth has value. Let others chase the dopamine. You wait for the thunder.

So, I don’t make content for its own sake. I don’t feed the algorithm. I don’t schedule my soul for optimal reach. I speak when it matters. I write when it stirs. I publish when it punches. Anything less than that is just noise dressed as intention. I’m not here for the noise.